One-third of a year has gone by since March 28th when Plateau PostSecret was duplicated from the original, and the creators could have infinitely multiplied their posted number of secrets and ended with the same, pitiful number.

Zero.

Now, this editorial is not to mock just how little fruit has been borne from the squandered project, but rather to question just where the “several dozen” postcards have ended up.

PostSecret, a project in which a myriad of anonymous social complainers and seldom a deserved societal mourner display their whims in front of many, has a simple procedure: first make your card, second mail it to the blog host. Not difficult.

However, one of the primary components of the service is in fact the public posting, as it gives the frightened sufferers of anonymity a sense of publicity and ease in that others know their secret, despite not knowing them. But when this part of the service is taken away, it turns into something much different — a unwarranted seizure of personal, sometimes traceable secrets.

Frank Warren, PostSecret’s founder, likely created the name as it contained a double entendre as “Post” both refers a postcard and the posting onto the blog. Heck, Frank (or whoever runs the blog now) posted tens of postcards just last Sunday. Sure, his site is more populated than the Plateau-specific one, but both sites have enough postcards to put up on a semi-regular basis.

Regardless, the lack of a postcard post is disturbing. We can all trust that the authors are not in this for manacle or senile purposes - but with the lack of what they have shown us with these several dozen postcards, one is left to wonder. Would they ever abuse the privilege of receiving some of the area’s secrets?

I’d say no. But I know if I was in the same situation, I would be quite tempted. On that envelope you stupidly sent your postcard in, you accidentally left your address. One internet reverse-lookup and your anonymity is forgotten.

Or what about the simple fact that cards were handed out to people at local festivals? Theoretically one could write down all of those who received cards and then identify them later. Frankly, that isn’t the case, but the possibility of it is unsettling and as one coincidentally anonymous critic said, “the whole thing is a little sketch.”

But the fact of the matter is, thirty or more “secrets” lie somewhere in the hands of the creators, all yearning for the possibility to be revealed to the Plateau any day now.

A key principle in business is that an entrepreneur has to spend money to make money. Think of the postcards as money, and the spending as posting to the site. Couldn’t Plateau PostSecret receive an innumerable rise in popularity by posting, say, one or two postcards at the minimum?

Then again, what do I know? Maybe we should be looking forward to a book “kind of like Frank’s” before actually seeing a submission.